NESAD Admissions Recruitment

NESAD Admissions Recruitment

New England School of Art & Design is a small college of fine arts and design located in Boston, Massachusetts. It is affiliated with Suffolk University.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

NESAD's president, Bill Davis, contacted Verus Design to create a new recruitment package for the growing but still relatively unknown Boston art school. They wanted the viewbook to capture the creative spirit and career-focused philosophy of the school.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

Our creative team developed an award-winning viewbook/poster with a theme that focused on the fact that everything around you is designed, that "Design works." NESAD prepares its graduates for rewarding and successful careers in the arts through great faculty, small class sizes and a location in the heart of downtown Boston.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

The format of the viewbook was an unusual 24-panel "Z" fold brochure that functioned as a traditional admissions booklet, but could also be unfolded into a 6-foot long poster that featured Boston design icons like the CITGO sign or the "T" subway system map. The innovative design reinforced the idea that people shouldn't judge a book by its cover. Like NESAD itself, there is more to it than meets the eye.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

The unusual 6' long "Z" fold format was created by connecting multiple press sheets together with hidden glued tabs on the spine.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

The viewbook spreads feature photos by Verus Design creative team member Kindra Clineff

NESAD Admissions Recruitment

NESAD Admissions Recruitment

NESAD Admissions Recruitment

NESAD Admissions Recruitment

NESAD Admissions Recruitment

NESAD Admissions Recruitment

Vergara Design's NESAD recruitment package was a resounding success, helping the college to grow and eventually merge with Suffolk University. NESAD is now a vibrant and important part of the regional and international visual arts community, with over 300 students, 21 full-time and over 74 adjunct faculty members, national rankings in Interior Design, and numerous student and faculty awards.

NESAD Admissions Recruitment

NESAD Admissions Recruitment

Quarterly course catalog, oversize format, 11x17"

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