BSU Aviation Viewbook

BSU Aviation Viewbook

Bridgewater State University has the only university-based aviation program in the northeast.

BSU Aviation Viewbook

BSU Aviation Viewbook

Our creative team developed a new viewbook for the BSU Aviation Program as part of the overall undergraduate admissions package. It follows the same square format, UV inks and heavy uncoated stock with innovative section dividers that was developed for the undergraduate viewbook.

BSU Aviation Viewbook

BSU Aviation Viewbook

The BSU Aviation program was not well known in the target region. We used the same technique of "question and answer" in the headlines to achieve the goal of changing audience misperceptions and increase awareness of this unique school with the University.

BSU Aviation Viewbook

BSU Aviation Viewbook

Great photos by Kindra Clineff and elegant, efficient writing by Inkable tell the story of BSU Aviation in a memorable way.

BSU Aviation Viewbook

BSU Aviation Viewbook

The innovative short panels with diecut windows focus attention to the testimonials and create playful interactivity.

BSU Aviation Viewbook

BSU Aviation Viewbook

Photo shoots were complicated by the need to accurately place the featured student in the image composition so that their face would be aligned with the diecut window of the testimonial short panel.

BSU Aviation Viewbook

BSU Aviation Viewbook

BSU Aviation Viewbook

BSU Aviation Viewbook

BSU Aviation Viewbook

BSU Aviation Viewbook

Getting to sit in the cockpit of National Guard C-130's was one of the perks of art directing this photo shoot at Quonset Point Airbase in RI.

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